Tuesday, November 1, 2011

David Tames [250]

David Tames
Roslindale, Massachusetts, USA

IBM's Peace, Love, and Linux, photographed on April 20, 2001 9:39 AM in Cambridge, Massachusetts on my way to work in the morning. Was this an ad or sidewalk graffiti? Later in the day I discovered it was a clever ad campaign masterminded by Ogilvy and Mather for IBM's Linux-based e-server, representing the union of the IBM corporate establishment and Linux counter-cultural roots. In several cities including New York and San Francisco city officials complained: usually corporations pay for their ad space. IBM refused to comment on whether the graffiti was illegal or not, however, they eventually pulled the ads. See: Amos Kenigsberg, "Peace, Love, and Marketing," Mother Jones, July 20, 2001, http://motherjones.com/politics/2001/07/peace-love-and-marketing